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The Technology Fad

Companies must keep up with the latest trends as technology advances at a breakneck pace to remain competitive. The right technology can increase productivity, efficiency, and profitability while improving customer satisfaction. So how do you leverage them to achieve success and avoid new challenges?

Artificial Intelligence (AI) and Machine Learning (ML)

AI and ML are transforming the business world. These technologies automate repetitive tasks, reduce costs, and improve decision-making. Jobs that used to go overseas for average results can now be done even more cost-effectively. ML algorithms can analyze customer data to identify trends and patterns, which can be used to create personalized marketing campaigns. AI-powered chatbots can also provide customer support 24/7, freeing staff to focus on more complex tasks. The biggest challenge is that we don’t know the right questions to ask unless we are looking for an easter egg.

Cloud Computing

COVID taught us that we could work anywhere. This Cloud technology (also known as someone else’s computer) also includes cost savings, flexibility, and scalability. Data isn’t limited to an office server, nor is the new workforce that companies need to learn to manage.


The landscape has changed. Cyber-attacks aren’t very. We can propose a reasonable offense with some language detection, training, and process. Word is out, and cybersecurity has become a top priority for businesses of all sizes. Vulnerability increases as resources aren’t allocated correctly to implement reasonable security measures. What investment, and how is it measured, to protect sensitive data and maintain customer trust? Take what it costs to be down for a month and compare that to the investment in security, not IT as a whole. Consider a vulnerability and penetration test to measure security results compared to your expectations for the investment. A comprehensive cybersecurity strategy includes training employees on security best practices, using multi-factor authentication, and regularly updating software and hardware. What does your strategy look like?

Internet of Things (IoT)

IoT refers to the interconnected network of physical devices that can communicate with each other and the internet. Companies can leverage IoT technology to improve operational efficiency and customer service. For example, IoT sensors can monitor equipment performance and detect potential issues before they become critical. Retailers can also use IoT devices to track inventory levels and optimize supply chain management.

Companies can benefit from investing in a wide range of technologies when done at the right place and time. Of course, everyone wants to increase efficiency and reduce costs and risks while improving customer satisfaction. But, as technology continues to move faster and faster, are you choosing not to make a plan? Is that how you obtained your competitive edge in this ever-changing business landscape? Does the “It works now, I’ll leave it alone” model seem competitive?